Herring Bank’s Mobile Direct Privacy Notice

Herring Bank’s Mobile Direct Privacy Notice

Updated: May 18, 2024, Effective: May 31, 2024

California consumers can find specific disclosures, including “Notice at Collection” details, by viewing the State Specific Disclosures below and
then viewing the California Consumers section.

Herring understands you may have questions about privacy. This Privacy Notice (“Notice”) describes the types of personal information we
collect, how we use the information, with whom we may share it, and the choices available to you. We also describe measures we take to
protect the security of the information and how you can contact us about our privacy practices.

This Privacy Notice applies to Herring Bank and its affiliates and subsidiaries (collectively, “Herring” “we” or “us”). It applies to all the products
and services offered by Herring (including on our website (“Site”) and mobile application (“App”) (collectively, the “Services”)) to U.S.
consumers, except where a product or service has a separate privacy notice that does not incorporate this Privacy Notice. Certain individuals
also may be provided with additional privacy notices, as described below:

When you further sign up for any type of account with Herring or provide Herring any type of personal information about you, Herring may
collect and use your personal information to facilitate the provision of banking services pursuant to the section below titled “Mobile Banking
Services Privacy Notice”. The personal information processed in such cases is in addition to the provisions provided elsewhere in this Policy
and in accordance with laws such as Gramm-Leach-Bliley Act and may be excluded from some comprehensive state privacy laws. Federal
law requires us to provide notice to certain consumers to explain what other personal information we collect, how we share it, as the case may
be, and how consumers may limit us from sharing of such information.

Table of Contents

I. Information We Obtain

The personal information we collect and obtain depends on how you interact with us, the Services you use, and the choices you make. We
collect information about you from different sources and in various ways when you use our Services, including information you provide directly,
information collected automatically, information from third-party data sources, and data we infer or generate from other data. The types of
personal information we may collect about you includes:

  • Identifiers such as name, Social Security number, date of birth, postal and email address, and phone number;
  • Government-issued photo ID, such as a driver’s license or passport, photograph, proof of address documentation (such as a utility
    bill) and proof of identity documentation (such as a marriage document);
  • Login credentials for your Herring account;
  • Financial information, including your account number from our Bank Partners, Herring account transaction history, information about
    your linked non-Herring accounts (such as transaction information and balances, payroll account information, etc.), and payment
    card information;
  • Direct deposit status (whether you electronically deposit a portion of your regular paycheck or benefit payment above a minimum
    threshold);
  • Information included on a tax return you provide;
  • Credit score and other credit history data from a credit reporting agency, if you enroll in certain features of the Services;
  • Employment information, including occupation, information about your employer, employee email address, and income details (such
    as source of income, approximate or expected income and how frequently you are paid);
  • Physical characteristics, demographic information and similar details (such as sex, gender, race, color, marital or family status,
    citizenship status, military or veteran status, signature, language preference and national origin) present in documents (e.g., IDs, tax
    returns) you provide;
  • Commercial information, including interest in a product or service, purchasing or consuming tendencies, and receipts or records of
    purchase or enrollment in products or Services;
  • Voice recordings (such as when you call Herring’s customer services);
  • Social media handles;
  • Information you provide through customer services interactions and that you provide about your experience with Herring, including
    via questionnaires, surveys, participation in user research or other feedback;
  • Geolocation data;
  • Information provided by identity verification and fraud prevention platforms;
  • Information provided by marketers and other websites on which Herring advertises;
  • Information you provide through contacts integration, including a list of contacts from your phone’s operating system;
  • Other information you choose to provide, such as through our “Contact Us” feature, emails or other communications (such as with
    customer services), referrals, chatbots, surveys, research participation, on social media pages, or in registrations and sign-up forms;
  • Inferences, including new information from other data we collect, including using automated means to generate information about
    your likely preferences or other characteristics (“inferences”). For example, we may infer your general geographic location (such as
    city, state, and country) based on your IP address;
  • Biometric Data: We or our identity verification partners may collect documents that contain your photograph or require you to
    provide a photo of yourself. This information and data derived from these images may be considered biometric data and may be
    used to verify your identity or meet regulatory obligations. We will retain biometric data for as long as necessary to satisfy the
    purpose of collection or no more than 3 years after your account is closed, unless otherwise required by law.
  • Information Collected by Automated Means: We may use automated technologies on our Services to collect information about your
    equipment, browsing actions and usage patterns. These technologies help us (1) remember your information so you do not have to
    re-enter it; (2) track and understand how you use and interact with our Services, including our online forms, tools or content; (3)
    tailor the Services around your preferences; (4) measure the usability of our Services and the effectiveness of our communications;
    and (5) otherwise manage and enhance our products and Services, and help ensure they are working properly. Information
    collected by automated means may include:

    • Site Visitor information: When you visit our Site, we may obtain certain information by automated means, such as cookies,
      web beacons, web server logs and other technologies. A “cookie” is a text file that websites send to a visitor’s computer or
      other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser.
      A “web beacon,” also known as an internet tag, pixel tag or clear GIF, links web pages to web servers and cookies and
      may be used to transmit information collected through cookies back to a web server. The information we collect in this
      manner may include your device IP address, unique device identifier, web browser characteristics, device characteristics,
      operating system, language preferences, referring URLs, clickstream data, and dates and times of website visits. Your
      browser may tell you how to be notified about certain types of automated collection technologies and how to restrict or
      disable them. Please note, however, that without these technologies, you may not be able to use all the features of our
      Services.
    • App User Information: When you use our App, we also may collect certain information by automated means, such as
      through device logs, server logs and other technologies. The information we collect in this manner may include the device
      type used, the mobile operating system, device identifiers and similar unique identifiers, device settings and
      configurations, IP addresses, battery and signal strength, usage statistics, referring emails and web addresses, dates and
      times of usage, actions taken on the App, and other information regarding use of the App. In addition, we may collect your
      device’s geolocation information. Your device’s operating platform may provide you with a notification when the App
      attempts to collect your precise geolocation. Please note that if you decline to allow the App to collect your precise
      geolocation, you may not be able to use all the App’s features. Your device may tell you how to be notified about certain
      types of automated collection technologies and how to restrict or disable them. Please note, however, that without these
      technologies, you may not be able to use all the features of our Services. You can manage how your device and browser
      share certain device data by adjusting the privacy and security settings on your mobile device.

II. How We Use the Information We Obtain

A. Use Purposes

We use the personal information we collect for purposes described in this privacy notice or as otherwise disclosed to you. For example, we use personal information for the following purposes:

  • Provide the Services;
  • Process and fulfill transactions;
  • Establish and manage Herring accounts;
  • Personalize your experience on our Services;
  • Facilitate payroll or other direct deposits (including tax refunds) to your Herring account;
  • Facilitate transfers or API connections between external bank accounts and Herring accounts;
  • Verify your identity, including to facilitate a name change request;
  • Respond to inquiries, provide customer support and resolve disputes;
  • Determine your eligibility for, and administer your participation in, certain features of the Services, including, but not
    limited to, surveys, contests, sweepstakes, promotions and rewards;
  • Facilitate and manage referrals from business partners and third-parties;
  • Advertise and market our products and Services, and to send you information about third-party products and Services;
  • Provide you targeted offers and notify you of third-party locations where you may use our products and Services;
  • Provide customer support and quality assurance, and conduct customer service training;
  • Collect fees and other amounts owed in connection with your Herring account;
  • Operate, evaluate and improve our business (including researching and developing new products and Services;
    enhancing, improving, debugging and analyzing our products and Services; managing our communications; establishing
    and managing our business relationships; and performing accounting, auditing and other internal functions);
  • Maintain and enhance the safety and security of our products and services and prevent misuse;
  • Protect against, identify and prevent fraud and other criminal activity, claims and other liabilities;
  • Exercise our rights and remedies and defend against legal claims; and
  • Comply with and enforce applicable legal requirements, relevant industry standards and Herring policies;
  • Develop, maintain, and improve our services by using machine learning, AI, and risk modeling.

B. Analytics Services

We may use analytics on our Services. For example, we use Google Analytics to better understand how you interact with our Site. We also
use Google Maps to better understand how our Services are used and to provide you with a map of nearby ATMs. The information we obtain
through our Services may be disclosed to or collected directly by these third parties. To learn more about Google Analytics and Google Maps,
please visit https://www.google.com/policies/privacy/partners/.

C. Interest-Based Advertising

On our Services, we may obtain information about your online activities to provide you with advertising about products and Services that may
be tailored to your interests.
You may see our ads on other websites because we use third-party ad services. Through these ad services, we can target our messaging to
users considering demographic data, users’ inferred interests and browsing context. These services track your online activities over time and
across multiple websites and apps by collecting information through automated means, including through the use of cookies, web server logs,
web beacons and other similar technologies. The ad services use this information to show you ads that may be tailored to your individual
interests. The information ad services may collect includes data about your visits to websites that serve Herring advertisements, such as the
pages or ads you view and the actions you take on the websites or apps. This data collection takes place both on our Services and on third-
party websites and apps that participate in these ad services. This process also helps us track the effectiveness of our marketing efforts.
To learn how to opt out of interest-based advertising, see our “Your Choices” section in this Notice.

III. How We Share the Information We Obtain

We may share the information we obtain about you with our affiliates and subsidiaries; and other Herring users (including in connection with
customer referrals); other companies in connection with co-branded products, services or programs; joint marketing partners; research study
partners; and consumer reporting agencies. We also may share the information we obtain about you with vendors and other entities we
engage to perform services on our behalf, such as payment and check deposit processors, risk detection and mitigation tools, and modeling
and analytics tools. See “Analytics” and “Interest Based Advertising” above for more information about how we use and share for these
purposes.

We also may disclose personal information (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in
response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4)
when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an
investigation of suspected or actual illegal activity; (6) to defend our decisions related to a customer dispute, which includes sharing limited
dispute and decision related information, as permitted by law, with the press if the customer has shared related details of the dispute with the
press already; (7) in connection with the sale, transfer, merger, acquisition, joint venture, reorganization, divestiture, dissolution, or liquidation
of our business or asset (disclosure associated with these events includes full transfer of your personal information to the resulting entitles); or
(8) otherwise with your consent.

IV. Your Choices

We offer you certain choices in connection with the personal information we collect from you.

Communications preferences. You can choose to not receive certain promotional communications from us by following the “unsubscribe”
hyperlink at the bottom of promotional emails or by replying “STOP” to promotional texts. These choices do not apply to certain informational
communications, including certain surveys and mandatory service communications. If you decide you do not want to receive push notifications
from Herring, you can use the settings on your mobile device to turn them off. We also offer push notifications on certain web browsers, which
can also be turned off on your browser’s settings.

Submitting an opt-out or privacy request. Different states offer different opt-out rights and Herring makes it easy for you to submit an opt-out or
privacy request through the Herring Privacy Hub . There, you can submit a variety of opt-outs as required in your state of residence. Simply
enter your information so we know who you are and the privacy rights applicable to your state will be populated. You can also email us at
[email protected]. If you designate an authorized agent to make an access or deletion request on your behalf, we may require you to
provide proof that you’ve authorized the agent to do so and to verify your own identity directly with us.

Submitting a Sale, Share, or Targeted Advertising Opt-Out Request. If you live in a state that offers sale, share, or targeted advertising opt-
outs, you can make that change by toggling off the “Do not sell or share my personal information” toggle in your Herring app settings or by
submitting a request through the Herring Privacy Hub. In addition, if you visit our website, you can click on our “Do Not Sell or Share” link at
the bottom of our homepage or use the Global Privacy Control signal, but these options will only apply to the browser on which you’ve made
your choice until you clear your cookies. It will not change your account settings when you are not signed in. When we detect this GPC signal,
we will make reasonable efforts to respect your choices indicated by the GPC setting or similar control that is recognized by regulation or
otherwise widely acknowledged as a valid opt-out preference signal. Using the GPC signal or “Do Not Sell or Share” link will not opt you out of
the use of previously “sold” or “shared” personal information or stop all interest-based advertising.

Additional settings for Cookies and similar technologies.

  • Cookie controls. Most web browsers are set to accept cookies by default. If you prefer, you can go to your browser settings to
    learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our
    website. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences,
    may be deleted and may need to be recreated. Some cookies can be turned off for residents of certain states by following the “Do
    not sell or share my personal information” link at the bottom of our webpage.
  • Mobile advertising ID controls. iOS and Android operating systems provide options to limit tracking and/or reset the advertising
    IDs. You can change your preferences on your device.
  • Email web beacons. Most email clients have settings that allow you to prevent the automatic downloading of images, including web
    beacons, which prevents the automatic connection to the web servers that host those images.
  • Advertising controls. You can also visit DAA ( http://www.aboutads.info/choices ), NAI ( http://www.networkadvertising.org/choices/ ) and
    TrustArc ( http://preferences-mgr.truste.com/ ) to learn more about opt-out controls in the U.S.
  • Do Not Track. Some browsers have incorporated “Do Not Track” (DNT) features that can send a signal to the websites you visit
    indicating you do not wish to be tracked. Because there is not a common understanding of how to interpret the DNT signal, our
    websites do not currently respond to browser DNT signals.

V. How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental,
unlawful or unauthorized access, destruction, loss, alteration, disclosure or use. To help us protect personal data, we request that you use a
strong password and never share your password with anyone or use the same password with other sites or accounts.

VI. Children’s Privacy

Our Services are not directed to children and you must be 18 or older to open an account with us. In connection with the Services, we do not
knowingly solicit or collect personal information from children under the age of 13 without parental consent. If you believe that a child under
age 13 may have provided us with personal information without parental consent, please contact us as specified in the “How To Contact Us”
section of this Privacy Notice.

VII. Links to Third-Party Services and Features

Our Services may provide links to other online services, and may include third-party features such as apps, tools, widgets and plug-ins. These
online services and third-party features may operate independently from us. The privacy practices of the relevant third parties, including details
on the information they may collect about you, are subject to the privacy disclosures of these parties, which we strongly suggest you review.
To the extent any linked online services or third-party features are not owned or controlled by Herring, we are not responsible for these third
parties’ information practices.

Plaid Technologies. If you are a Herring customer and elect to use the Plaid Technologies, Inc. (“Plaid”) feature in the Services, Plaid may
collect your information from financial institutions. By using the Plaid service, you acknowledge and agree that Plaid will collect and use your
personal information in accordance with Plaid’s privacy policy, which is available at https://plaid.com/legal. Additionally, by using the Plaid
Services, you acknowledge and agree that Herring may use your personal information obtained from Plaid in accordance with any legally
permissible purpose described under this Notice.

VIII. Mobile Banking Services Privacy Notice

FACTS: What Does Herring Bank Do With Your Personal Information?
Financial companies choose how they share your personal information. Federal law gives consumers the right to
limit some, but not all. sharing. Federal law also requires us to tell you how we collect, share, and protect your
personal information. Please read this notice carefully to understand what we do.
What? The types of personal information we collect, and share depend on the product or service you have with us. This
information can include:

  • Social Security Number and income
  • Account balances and transaction history
  • Credit history and credit scores

When you are no longer our customer, we continue to share your information as described in this notice.

How? All financial companies need to share customers’ personal information to run their everyday business. In the
sections below, we list who we are, what we do, the reasons financial companies can share their customers’ personal
information; the reasons Herring Bank chooses to share; and whether you can limit this sharing.
Reasons We Can Share Your Personal Information Does Herring
Bank share?
Can you limit
this sharing?
Yes No
For our marketing purposes — To offer our products and services to you Yes No
For joint marketing with other financial companies Yes No
For our affiliates’ everyday business purposes — Information about your transactions and experiences Yes No
For our affiliates’ everyday business purposes — Information about your creditworthiness Yes Yes
For affiliates to market to you Yes Yes
For nonaffiliates to market to you No We don’t share
To Limit Our sharing: Contact a customer service representative at any Herring Bank location,
Call 1-866-348-3435 – our menu will prompt you through your choice(s), or Visit us online: www.herringbank.com.Please Note: If you are a new customer, we can begin sharing your information 30 days from the date we sent this notice. When
you are no longer our customer, we continue to share your information as described in this notice.However, you can contact us at any time to limit our sharing.
Questions? Call 1-866-348-3435 or go to www.herringbank.com
Who we are
Who is providing this notice? Herring Bank
What we do
How does Herring Bank protect my personal information? To protect your personal information from unauthorized access and use, we use security measures that comply with federal law.
These measures include computer safeguards and secured files and buildings.
We also limit access to information to those employees for whom access is necessary.
How does Herring Bank collect my personal information? We collect your personal information when, for example, you:

  • Open an account or apply for a loan
  • Pay your bills
  • Provide account information

We also collect your personal information from others, such as credit bureaus, affiliates, or other companies.

What we do:
Why can’t I
limit all
sharing?
Federal law gives you the right to limit only:

  • Sharing for affiliates’ everyday business purposes—information about your creditworthiness
  • Affiliates from using your information to market to you
  • Sharing for nonaffiliates to market to you

State laws and individual companies may give you additional rights to limit sharing.

Definition of
“Affiliates”
Companies related by common ownership or control. They can be financial and nonfinancial companies.

Our affiliates include One Source Leasing Company, LP; Financial Payments, LP; Herring Financial Services, LLC.

Definition of
“Nonaffiliates”
Companies not related by common ownership or control. They can be financial and nonfinancial companies.
-Herring Bank does not share with nonaffiliates for marketing purposes
Definition of
“Joint
marketing”
A formal agreement between nonaffiliated financial companies that together market financial products or services to you.
-Our joint marketing partners include other financial services companies
Herring Bank is chartered under the laws of the State of Texas and by state law is subject to regulatory oversight by the Texas Department of Banking and the Federal Deposit Insurance Corporation (the “FDIC”). Any consumer wishing to file a complaint against Herring Bank should contact the Texas Department of Banking. Consumers may file complaints: In person, or U.S. Mail: 2601 North Lamar Boulevard, Suite 300, Austin, TX 78705-4294; Telephone: 1-877-276-5554 (toll free); Fax: 512-475-1313.

Email: [email protected] , Website: www.dob.texas.gov

Specific Details for
Vermont Residents:
We will not disclose your personal information, financial information, credit report, or health information to nonaffiliated third
parties to market to you, other than as permitted by Vermont law, unless you authorize us to make those disclosures. We may disclose the following information to other financial institutions with which we have joint marketing agreements:

  • The following information we receive from you: your name and contact information
  • Information about your transactions with us or our affiliates, such as your account balance, payment history, parties to
    transactions, and credit card usage
Specific Details for
Nevada Residents:
We are providing you this notice pursuant to state law. You may be placed on our internal Do Not Call List by following the
directions in the To Limit our Sharing section above. Nevada law requires that we provide you with the following contact
information: Bureau of Consumer Protection, Office of the Nevada Attorney General, 555 E. Washington Ave., Suite 3900, Las
Vegas, NV 89101; Phone number: 702-486-3132; email:  [email protected]
Specific Details for
North Dakota
Residents:
In accordance with North Dakota law, we will not share information we collect about you with companies outside of our corporate
family, except as permitted by law, including, for example, with your consent, to service your account (through Chime or its
banking partners). Residents of North Dakota are opted out from nonaffiliate marketing by default. We will limit sharing among our
companies to the extent required by North Dakota law.
Specific Details for
California
Residents:
For financial information, we will not share information we collect about you with companies outside of Herring Bank, unless the
law allows. For example, we may share information with your consent, to service your accounts, or to provide rewards or benefits
you are entitled to.  We may also share your information with third party financial institutions with which we have a joint marketing
agreement to offer financial products and services to you. California residents can opt-out of joint marketing Privacy Hub or through
our California Financial Information Privacy Act opt-out Form.

IX. State Specific Disclosures

The state specific disclosure sections below apply solely to consumers who reside in the states listed. If you are a resident of one of these
states, and the processing of personal information about you is subject to the applicable state privacy laws, you have certain rights with
respect to that information.

A. California Consumers

1. Notice of Collection

We may collect (and may have collected during the 12-month period prior to the effective date of this Statement) the following categories of
personal information about you:

Identifiers. Identifiers such as a real name, postal address, unique personal identifiers (such as a device identifier; cookies, beacons, pixel
tags, mobile ad identifiers and similar technology; customer number, unique pseudonym, or user alias; telephone number and other forms of
persistent or probabilistic identifiers), online identifier, internet protocol address, email address, account name, Social Security number,
driver’s license number, passport number, and other similar identifiers;

  • Additional Data Subject to Cal. Civ. Code § 1798.80. Signature, physical characteristics or description, state identification card
    number, education, bank account number, credit card number, debit card number, and other financial information;
  • Protected Classifications. Characteristics of protected classifications under California or federal law, such as race, color, national
    origin, age, sex, gender, marital status, citizenship status, and military and veteran status;
  • Commercial Information. Commercial information, including records of personal property, products or services purchased,
    obtained, or considered, and other purchasing or consumer histories or tendencies;
  • Online Activity. Internet and other electronic network activity information, including, but not limited to, browsing history, search
    history, and information regarding your interaction with websites, applications or advertisements;
  • Geolocation Data. We use your IP address to determine your general location (such as city, state, or zip code);
  • Sensory Information. Audio, electronic, visual, and similar information;
  • Employment Information. Professional or employment-related information;
  • Inferences. Inferences drawn from any of the information identified above to create a profile about you reflecting your preferences,
    characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes;
  • Sensitive Personal Information
    • Government ID. Government identification such as social security numbers, driver’s license, state identification card, or
      passport number;
    • Account access information. Information such as account log-in, financial account, debit card, or credit card number in
      combination with any required security or access code, password, or credentials allowing access to an account;
    • Precise geolocation data. Data derived from a device and that is used or intended to be used to locate you within a
      geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet;
    • Sensitive demographic data. Racial or ethnic origin, religious or philosophical beliefs, or union membership;
    • Biometric information. For the purpose of uniquely identifying an individual.

2. Notice of Use of Personal Information

We may use (and may have used during the 12-month period prior to the effective date of this Statement) your personal information for the
purposes described in our Herring Privacy Notice and for the following business purposes specified in the CCPA:

  • Performing Services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and
    transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics
    services, or providing similar services;
  • Auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions
    to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance;
  • Short-term, transient use, including, but not limited to, the contextual customization of ads shown as part of the same interaction;
  • Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible
    for that activity;
  • Debugging to identify and repair errors that impair existing intended functionality;
  • Undertaking internal research for technological development and demonstration;
  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for,
    or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or
    controlled by us.

3. Sources of Personal Information

During the 12-month period prior to the effective date of this Statement, we may have obtained personal information about you from the
following categories of sources:

  • Directly from you, such as when you sign up for an account or contact customer services, or participate in, sweepstakes,
    promotions, or research or survey activities;
  • Our Bank Partners;
  • Your devices, when you use our Site or App;
  • Your family or friends, such as when they provide us with your contact information by choosing to share their phone contacts with
    Herring;
  • Payment processors;
  • External banks (i.e., banks other than our Bank Partners) if you link a non-Herring bank account;
  • Credit reporting agencies;
  • Our affiliates and subsidiaries;
  • Vendors who provide services on our behalf;
  • Our joint marketing partners;
  • Our business partners (such as referring websites);
  • Online advertising services and advertising networks;
  • Data analytics providers;
  • Government entities;
  • Operating systems and platforms;
  • Social networks;
  • Data brokers;
  • Data aggregators, such as Plaid.

4. Categories of third parties with whom personal information was shared

During the 12-month period prior to the effective date of this Statement, we may have shared your personal information with certain categories
of third parties, as described below. We may have disclosed the following categories of personal information about you for a business purpose
to the following categories of third parties:

Category of Personal Information Category of Third Party
Identifiers Other Herring users, our marketing partners, and your employer
Additional Data Subject to Cal. Civ. Code § 1798.80 Law Our marketing partners
Protected Classifications Only Us.
Commercial Information Our marketing partners
Biometric Information Our identity verification partners
Online Activity Our marketing partners
Geolocation data Only Us
Sensory Information Only Us
Employment Information Our marketing partners

In addition to the categories of third parties identified above, during the 12-month period prior to the effective date of this Statement, we may
have shared personal information about you with the following additional categories of third parties: government entities; other persons to
whom we have a legal obligation to disclose personal information (including, for example, in response to a duly issued subpoena or search
warrant); and other persons to whom you authorize Herring to disclose your personal information.

5. California Privacy Rights

If you are a California resident, you have rights regarding your personal information. Those rights and other state-specific information is
described below:

  • Access. You have a right to request that we disclose to you, twice in a 12-month period, the personal information we have collected
    about you. You also have a right to request additional information about our collection, use, disclosure, or sale of such personal
    information, which is also provided in this privacy statement.
  • Correction. You have the right to request that we correct inaccurate personal information under certain circumstances, subject to a
    number of exceptions.
  • Deletion. You have the right to request that we delete your personal information under certain circumstances, subject to a number of
    exceptions.
  • Opt-Out of the Selling or Sharing of your Data. You have the right to opt out of the selling or sharing of your data. The CCPA
    requires us to describe the categories of personal information we sell or share to third parties and how to opt-out of future sales. It is
    important to know that the definition of “sale” and “share” is very broad and the common flow of information for advertising and
    analytics may be considered a sale or sharing. Herring does not provide information that you might typically think of as personal
    information to third parties in exchange for money; however, under the CCPA, personal information includes unique identifiers,
    including things like IP addresses, cookie IDs, pixel tags, and mobile ad IDs. The law defines a “sale” broadly to include simply
    making such personal information available to third parties in some cases. “Share” is defined as providing personal information to a
    third party to target advertising to a consumer based on information about their activity on multiple websites across the internet. In
    the last 12 months, when you access our online Services, we may let advertising and analytics providers collect IP addresses,
    cookie IDs, advertising IDs, and other unique identifiers, which may be collected along with device and usage data, and information
    about your interactions with our online Services and advertisements. We do not knowingly sell or share the personal information of
    minors under 16 years of age. Learn more about this opt-out on our FAQ page CLICK HERE . Learn more about how to opt-out in
    the “How to Submit a Sale, Share, or Targeted Advertising Opt-Out Request” section under “Your Choices” in this Notice.
  • Shine the Light Request. You have the right to request that we provide you with (a) a list of certain categories of personal
    information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year
    and (b) the identity of those third parties.
  • Joint Marketing with other Financial Institutions. You have the right to opt-out of joint marketing with other financial institutions. If you
    would like to opt out of joint marketing with other financial institutions by submitting a request through the Herring Privacy Hub.
  • Appeal. You have the right to appeal our decision to refuse to act on a CCPA data privacy request within a reasonable period after
    you receive our decision. To appeal our decision, forward your denial email to [email protected] for Herring’s Privacy Team to
    review your data subject request. Within 45 days, we will provide you with a written explanation of the justification for declining to act
    on your request.
  • Non-Discrimination. You have the right to not be discriminated against for exercising any of your privacy rights.
  • Authentication/Verification. To help protect your privacy and maintain security, we will take steps to verify your identity before
    granting you access to your personal information or complying with your request (except for a request to opt-out of sales or sharing).
    We may require you to provide any of the following information: your name, date of birth, the last four digits of your Social Security
    number, the email and physical addresses associated with your Herring account, one or more recent transactions, and the last four
    digits of one or more Herring-branded cards associated with your account. If you ask us to provide you with specific pieces of
    personal information, we may require you to sign a declaration under penalty of perjury that you are the consumer whose personal
    information is the subject of the request. Further, we may decline a request where we are unable to authenticate you as the person
    to whom the data relates, the request is unreasonable or excessive, or where otherwise permitted by applicable law.
  • Retention. We retain personal data for as long as necessary to provide the Services and fulfill the transactions you have requested,
    comply with our legal obligations, resolve disputes, enforce our agreements, and other legitimate and lawful business purposes.
    Because these needs can vary for different data types in the context of different Services, actual retention periods can vary
    significantly based on criteria such as user expectations or consent, the sensitivity of the data, the availability of automated controls
    that enable users to delete data, and our legal or contractual obligations.
  • Notice of Financial Incentives. Herring may offer rewards or prizes for participation in certain activities that may be considered a
    “financial incentive” under California law. These activities may involve the collection of personal information. The categories of
    personal information we collect is limited to what information you provide us, but may include: identifiers, protected
    class/demographic information, commercial information, online activities, geolocation information (general and precise), sensory
    information, employment information, and inferences. Activities we engage in that may be considered a financial incentive include
    surveys where we may provide compensation such as a gift card or other bonus in exchange for your time and responses, or a prize
    through your participation in promotions and sweepstakes. Participation in these programs may be subject to separate terms and
    conditions. Your participation in these programs is voluntary and you can terminate at any time as explained in any applicable terms.
    When we offer gift cards in exchange for your participation in a survey or when we engage in promotions or sweepstakes, the
    amount provided is reasonably related to the value of the data you provide, which takes into account a number of factors, including,
    the anticipated benefit we receive such as product improvement, better understanding how you use our products, to enhance our
    understanding of consumer and market trends, increased consumer engagement, and the anticipated expenses we incur in relation
    to the collection, storage, and use of the information we receive. The value may vary across surveys, promotions, and sweepstakes.
  • Declining Requests. Except for the automated controls described in this Notice, if you send us a request to exercise your rights or
    the choices in this section, to the extent permitted by applicable law, we may charge a fee or decline requests in certain cases. For
    example, we may decline requests where granting the request would be prohibited by law, could adversely affect the privacy or
    rights of another person, would reveal a trade secret or other confidential information, would interfere with a legal or business
    obligation that requires retention or use of the data, or because the data at issue is not covered under the law you are asserting.

B. Colorado Consumers

If you are a Colorado resident, you have rights regarding your personal information. Those rights and other state-specific information is
described below:

  • Access. You have the right to request that we disclose to you, once in a 12-month period, the personal information we have
    collected about you. You also have a right to request additional information about our collection, use, disclosure, or sale of such
    personal information, which is also provided in this privacy statement.
  • Correction. You also have rights to request that we correct inaccurate personal information under certain circumstances, subject to a
    number of exceptions.
  • Deletion. You also have rights to request that we delete your personal information under certain circumstances, subject to a number
    of exceptions.
  • Opt-Out of the Selling of your Data. You have the right to opt out of the sale of your data. Colorado law requires us to describe the
    categories of personal information we sell or share to third parties and how to opt-out of future sales. It is important to know that the
    definition of “sale” is very broad and the common flow of information for advertising and analytics may be considered a sale. Herring
    does not provide information that you might typically think of as personal information to third parties in exchange for money;
    however, under Colorado law, personal information may include unique identifiers, including things like IP addresses, cookie IDs,
    pixel tags, and mobile ad IDs. The law defines a “sale” broadly to include simply making such personal information available to third
    parties in some cases. In the last 12 months, when you access our online Services, we may let advertising and analytics providers
    collect IP addresses, cookie IDs, advertising IDs, and other unique identifiers, which may be collected along with device and usage
    data, and information about your interactions with our online Services and advertisements. We do not knowingly sell the personal
    information of minors under 16 years of age. Learn more about how to opt-out in the “How to Submit a Sale, Share, or Targeted
    Advertising Opt-Out Request” section under “Your Choices” in this Notice.
  • Appeal. You have the right to appeal our decision to refuse to act on a CPA data privacy request within a reasonable period after
    you receive our decision. To appeal our decision, forward your denial email to [email protected] for Herring’s Privacy Team to
    review your data subject request. Within 45 days, we will provide you with a written explanation of the reasons in support of our
    response. If you disagree with our explanation, you have the right to file a complaint with the Colorado Attorney General CLICK
    HERE.
  • Non-Discrimination. You have the right to not be discriminated against for exercising any of your privacy rights.
  • Authentication/Verification. To help protect your privacy and maintain security, we will take steps to authenticate your identity before
    granting you access to your personal information or complying with your request (except for a request to opt-out of sales). We may
    require you to provide any of the following information: your name, date of birth, the last four digits of your Social Security number,
    the email and physical addresses associated with your Herring account, one or more recent transactions, and the last four digits of
    one or more Herring-branded cards associated with your account. If you ask us to provide you with specific pieces of personal
    information, we may require you to sign a declaration under penalty of perjury that you are the consumer whose personal
    information is the subject of the request. We may decline a request where we are unable to authenticate you as the person to whom
    the data relates, the request is unreasonable or excessive, or where otherwise permitted by applicable law.
  • Declining Requests. Except for the automated controls described in this Notice, if you send us a request to exercise your rights or
    the choices in this section, to the extent permitted by applicable law, we may charge a fee or decline requests in certain cases. For
    example, we may decline requests where granting the request would be prohibited by law, could adversely affect the privacy or
    rights of another person, would reveal a trade secret or other confidential information, would interfere with a legal or business
    obligation that requires retention or use of the data, or because the data at issue is not covered under the law you are asserting.

C. Connecticut Consumers

If you are a Connecticut resident, you have rights regarding your personal information. Those rights and other state-specific information is
described below:

  • Access. You have a right to request that we disclose to you, once in a 12-month period, the personal information we have collected
    about you. You also have a right to request additional information about our collection, use, disclosure, or sale of such personal
    information, which is also provided in this privacy statement.
  • Correction. You also have rights to request that we correct inaccurate personal information under certain circumstances, subject to a
    number of exceptions.
  • Deletion. You have the right to request that we delete your personal information under certain circumstances, subject to a number of
    exceptions.
  • Opt-Out of Targeted Advertising. You have the right to opt-out of targeted advertising and the sale of personal data. We do not “sell”
    data as it is defined under Connecticut law. However, Herring has combined various opt-outs into one (sale, share, and targeted
    advertising opt-outs). To opt-out of targeted advertising, see the “How to Submit a Sale, Share, or Targeted Advertising Opt-Out
    Request” section under “Your Choices” in this Notice.
  • Appeal. You have the right to appeal our decision to refuse to act on a CTDPA data privacy request within a reasonable period after
    you receive our decision. To appeal our decision, forward your denial email to [email protected] for Herring’s Privacy Team to
    review your data subject request. Within 60 days, we will provide you with a written explanation of the reasons in support of our
    response. If you disagree with our explanation you have the right to contact or file a complaint with the Connecticut Attorney General
    CLICK HERE.
  • Non-Discrimination & Other Information. You have the right to not be discriminated against for exercising any of your privacy rights.
  • Authentication/Verification. To help protect your privacy and maintain security, we will take steps to authenticate your identity before
    granting you access to your personal information or complying with your request (except for a request to opt-out of sales). We may
    require you to provide any of the following information: your name, date of birth, the last four digits of your Social Security number,
    the email and physical addresses associated with your Herring account, one or more recent transactions, and the last four digits of
    one or more Herring-branded cards associated with your account. If you ask us to provide you with specific pieces of personal
    information, we may require you to sign a declaration under penalty of perjury that you are the consumer whose personal
    information is the subject of the request. We may decline a request where we are unable to authenticate you as the person to whom
    the data relates, the request is unreasonable or excessive, or where otherwise permitted by applicable law.
  • Declining Requests. Except for the automated controls described in this Notice, if you send us a request to exercise your rights or
    the choices in this section, to the extent permitted by applicable law, we may charge a fee or decline requests in certain cases. For
    example, we may decline requests where granting the request would be prohibited by law, could adversely affect the privacy or
    rights of another person, would reveal a trade secret or other confidential information, would interfere with a legal or business
    obligation that requires retention or use of the data, or because the data at issue is not covered under the law you are asserting.

D. North Dakota Consumers

If you are a North Dakota resident, you have rights regarding your personal information. Those rights and other state-specific information is
described below:

  • Joint Marketing with other Financial Institutions. You have the right to opt-out of joint marketing with other financial institutions. If you
    would like to opt out of joint marketing with other financial institutions by submitting a request through the Herring Privacy Hub.

E. Utah Consumers

If you are a Utah resident, you have rights regarding your personal information starting Dec 31, 2023. Those rights and other state-specific
information is described below:

  • Access. You have a right to request that we disclose to you, once in a 12-month period, the personal information we have collected
    about you. You also have a right to request additional information about our collection, use, disclosure, or sale of such personal
    information, which is also provided in this privacy statement.
  • Obtaining a portable copy of your personal data. To obtain a copy of your personal data that you previously provided to us in a
    portable format, please submit an “Access” request as described above. While these requests are distinct, we have not identified
    any technically feasible and readily usable format that would allow you to transmit this data to another controller. Therefore, we will
    provide you a copy of your personal data so that we honor your request as best is technically feasible.
  • Deletion. You have a right to request that we delete your personal information under certain circumstances, subject to a number of
    exceptions.
  • Opt-Out of Targeted Advertising. You have a right to opt-out of targeted advertising and the sale of personal data. We do not “sell”
    data as it is defined under Utah law. However, Herring has combined various opt-outs into one (sale, share, and targeted advertising
    opt-outs). To opt-out of targeted advertising, see the “How to Submit a Sale, Share, or Targeted Advertising Opt-Out Request”
    section under “Your Choices” in this Notice.
  • Non-Discrimination. You have the right to not be discriminated against for exercising any of your privacy rights.
  • Authentication/Verification. To help protect your privacy and maintain security, we will take steps to authenticate your identity before
    granting you access to your personal information or complying with your request (except for a request to opt-out of sales). We may
    require you to provide any of the following information: your name, date of birth, the last four digits of your Social Security number,
    the email and physical addresses associated with your Herring account, one or more recent transactions, and the last four digits of
    one or more Herring-branded cards associated with your account. If you ask us to provide you with specific pieces of personal
    information, we may require you to sign a declaration under penalty of perjury that you are the consumer whose personal
    information is the subject of the request. We may decline a request where we are unable to authenticate you as the person to whom
    the data relates, the request is unreasonable or excessive, or where otherwise permitted by applicable law.
  • Declining Requests. Except for the automated controls described in this Notice, if you send us a request to exercise your rights or
    the choices in this section, to the extent permitted by applicable law, we may charge a fee or decline requests in certain cases. For
    example, we may decline requests where granting the request would be prohibited by law, could adversely affect the privacy or
    rights of another person, would reveal a trade secret or other confidential information, would interfere with a legal or business
    obligation that requires retention or use of the data, or because the data at issue is not covered under the law you are asserting.
  • Third Party Sharing. To access the categories of third parties with whom personal information was shared During the 12-month
    period prior to the effective date of this Statement, please consult the table under “California Consumers” as our data sharing is the
    same regardless of the state of our customers.

F. Vermont Consumers

If you are a Vermont resident, you have rights regarding your personal information. Those rights and other state-specific information is
described below:

  • Joint Marketing with other Financial Institutions. You have the right to opt-out of joint marketing with other financial institutions. If you would
    like to opt out of joint marketing with other financial institutions by submitting a request through the Herring Privacy Hub.

G. Virginia Consumers

If you are a Virginia resident, you have rights regarding your personal information. Those rights and other state-specific information is
described below:

  • Access. You have a right to request that we disclose to you, twice in a 12-month period, the personal information we have collected
    about you. You also have a right to request additional information about our collection, use, disclosure, or sale of such personal
    information, which is also provided in this privacy statement.
  • Correction. You have the right to request that we correct inaccurate personal information under certain circumstances, subject to a
    number of exceptions.
  • Deletion. You have the right to request that we delete your personal information under certain circumstances, subject to a number of
    exceptions.
  • Opt-Out of Targeted Advertising. You have the right to opt-out of targeted advertising and the sale of personal data. We do not “sell”
    data as it is defined in under Virginia law. However, Herring has combined various opt-outs into one (sale, share, and targeted
    advertising opt-outs). To opt-out of targeted advertising, see the “How to Submit a Sale, Share, or Targeted Advertising Opt-Out
    Request” section under “Your Choices” in this Notice.
  • Obtaining a portable copy of your personal data. You have the right to obtain a portable copy of your personal data. To obtain a
    copy of your personal data that you previously provided to us in a portable format, please submit an “Access” request as described
    above. While these requests are distinct, we have not identified any technically feasible and readily usable format that would allow you to
    transmit this data to another controller. Therefore, we will provide you a copy of your personal data so that we honor your request as best
    is technically feasible.
  • Appeal. You have the right to appeal our decision to refuse to act on data privacy request within a reasonable period after you
    receive our decision. To appeal our decision, forward your denial email to [email protected] for Herring’s Privacy Team to review
    your data subject request. Within 60 days, we will provide you with a written explanation of the justification for declining to act on your
    request. If you disagree with our explanation, you have the right to file a complaint with the Virginia Attorney General CLICK HERE.
  • Non-Discrimination. You have the right to not be discriminated against for exercising any of your privacy rights.
  • Authentication/Verification. To help protect your privacy and maintain security, we will take steps to authenticate your identity before
    granting you access to your personal information or complying with your request (except for a request to opt-out of sales). We may
    require you to provide any of the following information: your name, date of birth, the last four digits of your Social Security number, the
    email and physical addresses associated with your Herring account, one or more recent transactions, and the last four digits of one or
    more Herring-branded cards associated with your account. If you ask us to provide you with specific pieces of personal information, we
    may require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the
    request. We may decline a request where we are unable to authenticate you as the person to whom the data relates, the request is
    unreasonable or excessive, or where otherwise permitted by applicable law.
  • Declining Requests. Except for the automated controls described in this Notice, if you send us a request to exercise your rights or
    the choices in this section, to the extent permitted by applicable law, we may charge a fee or decline requests in certain cases. For
    example, we may decline requests where granting the request would be prohibited by law, could adversely affect the privacy or rights of
    another person, would reveal a trade secret or other confidential information, would interfere with a legal or business obligation that
    requires retention or use of the data, or because the data at issue is not covered under the law you are asserting.

X. Updates to Our Privacy Notice

We may update this Privacy Notice from time to time and without prior notice to you to reflect changes in our personal information practices or
applicable law. We will indicate at the top of the Notice when it was most recently updated.

XI. How to Contact Us

You can update your privacy preferences directly by using the Herring Privacy Hub or as otherwise stated under “Your Choices” in this Notice.
You can also submit a request or ask us questions about this Privacy Notice by writing to us at [email protected]