It began failing to properly represent who Herring Bank is today.
With age, the previous site lost its sense of a cohesive message. By the end, it was struggling to present all of Herring Bank, it’s services and products, as one complete package. It lost its voice.
It was slow and increasingly hard to navigate, especially on mobile.
It had been years since a refresh, and again with its age, it lost its position of preeminence and began to… bloat. The navigation had become fragmented. Important, new, and popular content was starting to get lost in the mix for some customers.
It wasn’t helpful to you, the customer.
Adding the two previous reasons together, we arrive at the largest reason… the website lost its ability to communicate effectively and efficiently – which is a detriment to both you and us.
Something we could not and would not tolerate.
The new website fixes all of that.
We believe the new Herring Bank website will be a new tool that is much more helpful and impactful for you and us alike – making our relationship and interactions even more valuable.